Every portfolio shows you finished work. Very few show you what it took to get there.
This section is for the projects where the story matters as much as the result: the planning, the coordination, the testing, and the decisions made under pressure that never show up in the final image. Some of these began as one assignment and grew into something much bigger. All of them were delivered.
If my other pages show you what I make, this one shows you how I work.
Whether a project was assigned to me or fell into my lap, I treat the outcome as mine. If it needs a lead, I become one.
Each project pulls from several skill sets at once: design, photography, video, strategy, and logistics, often all in the same week.
Deadlines move, colors print wrong, equipment fails. These projects show how I respond when the plan meets reality.
I don't just deliver the thing. I build the templates, documentation, and processes that make the next one easier for everyone.
Each project below is told the way it actually happened, with the full scope of the work laid out: what was asked, what it actually took, and what it delivered.
Produced a first ever ceremony solo, covering photography, video, design, social media, and live AV troubleshooting across a full week.
View ProjectWalked into a photography meeting and walked out running the entire press conference, from planning and testing to setup and coverage.
View ProjectDesigned and delivered a campus wide banner system in two days: 46 poles, 166 flag sides, and a live print crisis solved remotely.
View ProjectBuilt a social media strategy from scratch by treating it like a UX problem: observe behavior, form a hypothesis, test, and measure.
View ProjectDesigned an institutional annual report while managing the entire process that got it to print, from content collection to final delivery.
View Project